Trade show stand design

A stand should do its job

All our exhibition stands are the result of a creative partnership between the event manager, graphic designer, printer, AV/video supplier and stand builders. The stands are custom designed with two things in mind. First, they must do the job. That means standing out, getting the message across and being the talk of the show. Second, the stand team has to be able to get around the stand easily. Trade show days are often long to very long, so the stand has to ‘feel good’. That’s why we always take the time to come up with a handy, practical stand layout. We know from experience that a handy stand is usually the most hospitable one too.

Every stand we design is for reuse: easy to store and easy to adapt to a new situation in the future.

We go all over Europe with Blue Projects

Almost every week we’re at a trade show somewhere in Europe; sometimes several shows in one week. That’s a lot of pressure, which we can only handle by working with Blue Projects. They know exactly what we need – we just have to say the word. That’s why we like working with them on all our partner events too. To make sure nothing goes wrong.

Leonie de Jong

Field Marketing Manager EMEA Atlassian

You can see our design of the 150 m² booth of Atlassian Software at CeBIT in Hannover. A unique design created around the Atlassian logo. In addition to design and supervision of the installation, we were also responsible for booth management, catering and lead management.


Adobe Systems (e.g. creator of Photoshop and Acrobat Reader) also uses our trade show services at IBC in Amsterdam. The 150 m² stand has been designed by us and is installed by a team of 25 professionals supervised by our event manager. Always with state-of-the-art AV and video. We also coordinate the meeting rooms and organize the partner event at the Amsterdam Rosarium during IBC.